Donald Buckley, former Chief Marketing Officer at Showtime, joins the Helios Advisory Board

NEW YORK, April 15, 2022 - Pioneer in voice-based tonal analysis, Helios Life Enterprises, has appointed Donald Buckley, former Chief Marketing Officer at Showtime Networks, to the company’s advisory board.

"Don is a major heavyweight in the entertainment industry who knows voice isn't coming... it's here. Don is an award-winning creative with an incredibly high acumen for all things digital. Just to touch the surface, Don has worked on some of the most iconic brands the world has ever seen including, Harry Potter, Batman, Dexter, Shameless, Twin Peaks, and many more.” said Helios Co-Founder and CEO, Sean Austin. “I'm thrilled to announce his official involvement as Helios marches towards its vision of enabling voice platforms to build programmatic intelligence features, such as better trading signals through emotion detection, real-time tone analysis, and unstructured sound categorization, through a web API."

Today, Don acts as an advisor to several start-ups, including Media and Entertainment Advisor for the Open Voice Network, which helps to create and shape standards for artificial intelligence-enabled voice (Voice AI), and serves as Board Member of the Experience Center of the Interactive Advertising Bureau (IAB).  In addition to his advisory positions, Don is a member of the Academy Motion Pictures Arts and Sciences and Guest Lecturer at NYU Tisch School of the Arts.

Don began his career with Warner Bros. Pictures where he worked for more than 20 years. As Senior Vice President, Interactive Marketing, Don founded the studio’s first digital marketing team and developed cutting-edge strategic tactics across original digital content production, design, technology, creative advertising, podcasting, promotion, and public relations. Don also co-founded Warner Bros. Online, now known as Warner Bros. Advanced Digital Services. In addition to his role as SVP of Interactive Marketing, Don also headed the organization’s New York offices and was studio liaison to Time Warner Investments.

From 2008 to 2010, Don founded and grew THA.i – a full-service digital marketing and experience agency with clients such as IMAX, Focus Features, CBS Films, Warner Bros., and Universal Studios. After two years of developing his own company, Don moved on to become CMO of Showtime Networks, Inc.  

At Showtime, Don oversaw the network’s marketing, creative advertising, and digital media divisions, including consumer marketing, promotions, media,  CRM/analytics, and the day-to-day operations for Showtime Networks' digital platform marketing, broadband, mobile, emerging platform initiatives, and multiplatform content. Don was with Showtime Networks during a period of dramatic change in the entertainment business and managed to strategize and innovate, successfully leading the brand into new frontiers. He led and built the cross-disciplinary marketing organization that launched Showtime's OTT streaming product, driving subs beyond launch projections.

In 2019, Don left Showtime and established Treehouse Consulting, LLC, whose clients include companies in the movie, streaming TV, research, virtual events, mobile gaming, commerce, and voice technology fields.

Upon joining the Helios crew, Don commented: "It is exciting to think about the volume and use cases for tonal analysis in virtually every business, which is why I'm thrilled to be joining and supporting Helios. Voice will soon become the primary means of input, in the real world and beyond. Helios is well-positioned to be a leader in the space, and has shown that through its unique products and process. I'm very excited about the future."

It is safe to say Don’s deep expertise – in creative advertising, marketing, digital content and strategy, emerging marketing platforms, video, and brand and marketing strategy among many others– will only help take Helios farther. The team is beyond excited to see what lies ahead with our new team member on board.

About Helios Life Enterprises

Helios Life Enterprises (HLE) is a pioneer in voice-based tonal analysis. HLE is the first and currently only company to conceive and devise a widely available data platform that delivers systematic analytics of an executive’s voice during critical corporate events. These analytics provide novel information that is useful for predicting future earnings surprises, company performance, and cumulative abnormal returns in the context of M&A events. Core product offerings include the Comprehend product suite for buy-side investors of all sizes and in limited pilot Mercury; a scaled research and audio analytics platform that allows a firm to extract full tonal value from their own proprietary audio.

For more information or to request a demonstration, please visit https://www.helioslife.enterprises/.

About Donald Buckley

Donald Buckley is an award-winning creative with deep expertise in innovative and breakthrough marketing. Don's experience in the Entertainment and Digital industries led him to work with some of the most iconic brands in entertainment. You name it, and Don probably had a hand in it. Batman. Harry Potter. Homeland. Dexter. Ray Donovan. Shameless. City on a Hill. Twin Peaks. Billions…These only scratch the surface.

Don spent more than 20 years at Warner Bros. Entertainment where he founded the studio's first digital marketing team and developed cutting-edge strategic tactics that went on to become industry standards. After Warner Bros., Don became CMO of Showtime Networks, Inc. during a period of dramatic change in entertainment. For 8 years, Don managed to strategize and innovate, successfully leading Showtime to new frontiers. He led and built the cross-disciplinary marketing organization that launched Showtime's OTT streaming product, driving subs beyond launch projections.

Beyond Warner Bros. and Showtime, Don has experience in starting his own marketing agency and has served as Strategic Advisor to countless organizations helping to advance innovative breakthroughs in marketing, voice, and voice AI. In addition to his advisory positions, Don is a Board Member of the Experience Center of the Interactive Advertising Bureau (IAB), Member of the Academy Motion Pictures Arts and Sciences, and Guest Lecturer at NYU Tisch School of the Arts.

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